Get a Grip on Big Data

Brands must cope with a new analytics trend to get the most out of marketing and operations.

Quick service brands are using big data to streamline and improve business.

Image Caption: 
Brands like Haute Dogs & Fries are capitalizing on the big data trend to better understand consumer behavior.

Image Credit: 
Haute Dogs & Fries

Franchisees, C-suite executives, and marketing experts in the limited-service industry have likely all come across the term big data in some form or another over the last couple of years.

But unless their background or interests lie in analytics or statistics, they probably shrugged it off as part of a conversation between numbers nerds.

Now, however, things are about to change.

read more


QSR Features